What is the secret of smart affiliate marketing strategies?
Winning affiliate marketing strategies involve getting as much targeted traffic to your affiliate products as possible. Getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and convert into sales later.
In other words, it all comes down to the offer. Over 6 billion people have access to the Internet which means that traffic will always be enough. Smart affiliate marketing strategies therefore, means using traffic intelligently rather than blindly.
One aspect of smart affiliate marketing strategies is making sure that you can leverage as much as you can from the merchant. The merchant will have spent time and effort creating what should be the best possible product.
An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn. Therefore, he or she will continue to test and tweak the products or services sales page to make it into the most compelling offer possible, one that makes it hard for people to ignore once they land on the page.
The following are some of the ways in which you can apply smart affiliate marketing strategies to your business.
- Have A Great Sales Page
Make your sales page simple and clean with compelling headlines, testimonials and if possible, a timer that shows people how long they can claim the product or possibly the bonus that comes with it.
- Get High-Quality Traffic
Once you’ve chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with PPC (pay-per-click), classified ads, banner ads, etc.
Alternatively, you can set up a content blog or website that provides useful information on the niche of the product or service you are selling. If you are just starting out, a blog might be the easiest way to get started.
WordPress are most highly recommended because they come with many free plug-ins that will allow you to be more visible in the search engines.
- Utilize Social Media To Drive Traffic
If the sales pages is compelling enough, the offer is good and the sales funnel has been tweaked then you should not have to do anything more than drive traffic.
It’s the merchant’s job to sell and not yours. Since you will only have to drive traffic, one of the quickest ways of doing so is through social media.
Social media comes in many guises whereby each platform offers something completely different. For instance; if you are in a visual niche and your demographics are mainly women, then Pinterest is a great way to drive traffic.
Facebook is excellent for business in general because of its high traffic in the first place. When the footfall is phenomenal then the advertising will work if it’s targeted to the correct demographic!
Research is an important part of any kind of affiliate marketing plan of action. After you’ve chosen the product or service that you want to promote, choose the keywords that you are going to use to get traffic to your link or to your website or blog.
If you are new, you would want to choose less competitive keywords. Go to Google, the ad words Research Tool (which is free of charge) and type in the general term that describes your product’s niche.
This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.
Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.Getting high-quality traffic starts with the right keywords, read my earlier post on how to find keywords that rank in the search engines using the best keyword tool.
Be Consistent In Your Affiliate
Sticking to one affiliate niche where you focus al your efforts will help you to determine whether you are headed in the right direction. With time, you will find that you have built a dedicated group of followers.
Whichever way you use to drive traffic, you should never rely on one source entirely. Paradigms may change any moment which can alter the sources of traffic you use hence affecting your business negatively.Mix things up, find what works but do not ignore other channels.
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