What Is A Niche In Marketing
This is usually a confusing word for many newbies online.l know it was for me.
A niche is a group of people with a
specific need.A smaller targeted subgroup of a larger market. People in a niche have a targeted problem or need. A niche is a distinct segment of a market.
Let’s take for example baby dresses, this might seem targeted but it’s still a broad niche, girls jumper is more targeted. This is what you call a niche.
Let Us Take Another Example
A smoker =smoking is unhealthy = a smoker looking for ways to stop smoking = best stop smoking vapors
Someone looking to buy boy shorts is not looking for girls dresses, but looking specifically for girls dresses. So let’s Try and find a niche for Dresses.
You can still narrow it much more, there is girls swimsuits, girls night, girls party dresses=====
A smoker =smoking is unhealthy = a smoker looking for ways to stop smoking = best stop smoking vapors
As you can see in the examples above both are toys but someone looking for girls toys look for different items to someone looking for boys toys. Narrowing down that we have been able to do here to find potentially profitable niches that you could tackle in creating a niche website business in a large market. Read my other post here about niche.
Check my number 1 program where l learned niche marketing
A niche Customer
Let us look at another example, you are in Geneva Switzerland a place famous for watches, and needed to repair your Omega watch,your interest is in a very specialized niche of the large market category of watches, you would not just search under ‘watches’ in Google, you know you need to narrow your search to your niche based need if you are to succeed.
A search under the broad term ‘watches’ would yield hundreds of pages about watches from all over the world about every angle for every model and age of watch. To solve your problem you need to specify that you are interested in Omega watches, watch repairs and your location.
You might then do a search under ‘Omega watch repairs in Geneva‘ which will narrow down your search to your target interest for your specific problem. Now you are in the right niche market and can find help fast.
A Niche Website Owner With Solution
A shop owner in Zurich selling and repairing Omega watches could create a website to attract customers, now if his website was www.artisanchronometrie.ch, it will be targeted and you as someone needing service from his niche will find him using your exact online search.
As a website owner on your website, you will inform people of your niche services and about your industry. Any search for Omega repairs in Zurich will then bring up your website in the google search engines. If you wrote your website well using proper SEO your page might well be in the top ranking of Google.
In Summary, A Niche In Marketing Is
A targeted and specific problem and a targeted service to solve a specific problem. It is a perfect match since the client looked at exactly what he needed and you as a website owner targeted a specific keyword.
To achieve this targeted search terms, the website owner needs to use a keyword tool to find the right keywords prior to writing his content. Read my other post about targeted keywords.
Ok, we know What Is A Niche In Marketing, But How Do We Find Keywords?
If you chose not to read my post above where l explained where to find keywords, lm going to explain just a bit about keywords here.
To have a high ranking post, you need to select your keywords well otherwise your hard work will be for nothing, your articles will not rank in Google, and without ranks in google, no one will see your good content. Like a friend said to me once, no one finds you on page 3 of Google because searchers do not go there.
Like the example above, if the guy looking to repair his watch did not give a targeted search term, he will not find what he is looking for, if the vendor does not research his keywords before writing his article, the right audience will not find his post in the google search engine.
When creating a post, you should aim at low competing keywords, this way, you have a chance at ranking in the search engines and being found.
Statistics show that people searching online do not search past the 2nd page of google so you should aim at having your post ranking on page 1 of Google. This is achieved by using keyword tools to choose and search for keywords with less competition.
Finding The Right Niche Market
To be successful online you have to find the right niche, check my review to Wealthy Affiliate where I learned all I know online. Think of what are you passionate about, do you enjoy telling people about your cat ? do you like to read, love sports? the most important is to choose your niche carefully as we discussed earlier. Some facts to remember.
- chose a niche you are passionate about.
- a niche you understand about or are not afraid to keep learning and improving about.
- No niche is too small or too narrow, start small, you can always broaden as you
- Some people do say follow the money and choose a profitable niche, I don’t agree, follow your passion.
The first you will need to start your niche website is a website, you can create a free website in easy steps
And it is so easy, you have a niche website.
l hope l have helped answer your question on what is a niche in marketing and you are ready to start making money online. If you want to learn how to make money online, then click here to join my #1 recommendation all for free.
This is some great information. I’m going to implement these strategies in my SEO routine. Thanks for sharing.
Glad you like the post and found it useful.SEO can be confusing but with time and keeping on learning, it should be easy for any blogger to optimize their content.
Thanks for the explanation. I struggle finding (or should I say defining) my niche. My blog is pretty broad and covers just about everything, so finding my niche can be difficult sometimes.
It is ok to have a broad niche, some people choose to have broad niches and it works for them, if it works for you then all is ok.Just concentrate on a particular audience with every post you write.
This is such a great information. I have no idea about niche marketing and it really explained to me what is it. I will definitely check this again.
Great to know this information. It’s so hard to market your product online this day as there are many others doing the same product online. I will check this more.
Thanks for stopping by, many people get confused when looking fo a niche.Glad you liked it
This is a science that you can only really master through practice. I’m working on learning about keywords and finding my own niche. You have some great ideas.
Thanks Katie, you said it right, finidng a targeted niche can be hard, finding the right keywords that convetr and with low competition even harder.
It just takes practtice.
This is such an interesting and eye-opener post. You explained a lot about Niche in marketing. I will definitely pin this.
Glad you liked, it,i know alot of people struggle finding a niche simply because there are not alot of posts out there that explain exactly what a niche is and how you should go about finding your niche.
Finding your niche is so important. I feel like I was lost until I figured out what my audience really wanted and what I really wanted to create.
Like you, I struggled to figure out what my niche was because the word Niche was just confusing.Took me a while, jumping from one broad niche to the next till i figured it out.
This is a good post – it clearly explains things some people struggle to understand. It can be confusing. I’m sharing this on pinterest for reference!
Thanks, I agree many struggle with the word niche and keywords, but once you know how it works, it`s quite not so complicated.
Great article! My problem is I have 4 passions and don’t want to create 4 different accounts. Did know about this but not so in depth as you, thanks for explaining it more. I need to concentrate mre on my keywords though never knew they were “that” important, thanks for this tip.
Hi Sandra
I think keywords are as important as a post you are writing without looking for keywords, how will you know what your readers are lookiing for in the search engines?how will you know what keywords are easier to rank for? It`s important to use a keyword tool for every post you write so you know how easy/hard it will be to rank a particular post, you dont want to write a post where there are 1,000 competing websites.
This is a very helpful explanation for those that are unfamiliar with niche marketing. Before I started my blog, I knew I needed to find my niche in th travel blogging word & came to one that is pretty specific.
Well done, it took me some trial and error before I settle for a niche but even nnow, I still do question myself if it`s a niche or not.
Great info, It is so hard to market your product online this days as there are many others doing the same. I will do my research more carefully now. Thank you
Glad you found the post helpful, I think there is enough space online for all affiliates, there are enough niches online, you just have to find yours then promote the products your readers need.
Finding a niche can be totally hard. Keywords, SEO, all that stuff…it all adds up to your traffic and your audience.
In my opinion, having a continous traffic to your website can be hard, but with the right SEO and low competition keywords this will help your site rank higher giving you more chances of getting more readers.
Such a beautiful way in which you have explained the term niche marketing. I have been hearing the word niche marketing but at time find it so difficult to find the particular keyword for my post.
You are not alone, the word niche confuse alot of people.Finding keywords is not as had,if you can think like your readers, it will help you find what keywords they are searching for.What keyword tool are you using?
Sometimes it’s hard to perfect your target niche, or to even know what niche you’re in! And sometimes the niche people think they are, and who they are targeting or what they are posting don’t all line up!
Hello Hanna
The word niche cn be confusing but look at it this way, a niche is a group of people with the same interest.What do get people confused about niche is when trying to narrow it down.many people will say ok my niche is travel while if you want to be niche specific, you can narrow it down to,luxury travel,camping, budget travelling, travelling abroad, travelliing with kids,with seniors or traveling as a group.
It`s quite simple really once you get the hang of it.
Thank you for this! I have been struggling with getting my posts keywords to cater more in my niche. It was very tricky at first but now I am starting to get the hang of it!
Glad you liked the post Brigette.You are not alone, mastering keyword selection can be hard when you`re getting started, but with practice, you soon understand more how keywords work or what keywords your readers use to find your articles.
I hope you keep working at your blog, things get easier as you go on.
This was really interesting to read. I know what ‘niche markets’ are but I hadn’t thought about it in so much depth. It was very insightful! I think I am in a really small niche but I don’t consider it to be a bad thing, really. If there are less bloggers on the subject maybe that means we are found more easily? 🙂
Hi Ithfifi
There is really not a small niche, I think the narrower you go while looking for a niche when getting started, the easier it will be for you as you can target your readers more easily.
Very informative post! In the past I’ve used Google Keyword Planner to search for low competition keywords to try to rank on. Now Google limits access to their tool to users that are using Adwords. Any advice on another keyword tool that can be used for free or a small fee.
I`m really surprised to read that, I have not used Keyword planner recently as I found something better so I`m surprised to read they limit access.
Having said that, there are several free or paid online keyword search tools.
I appreciate how you described niche marketing. I do have a better understanding of it … I do struggle with keywords though. I feel my niche is probably “people who connect with me” – And it is a small niche possible. Haha
❥ tanvii.com
The word niche can be complicated but I think it should not be, a niche is a group of people with similar needs.I know if I came to your site, I will be looking for info on beauty and dressing so that`s your niche.I will not come to your site if I were looking for info on….Tennis.
Having said that,the internet is like a sea of sharks, the narrower your nicche is, the better it is, the more targeted content you can write.
It’s a very detailed and informative post..I didn’t know about niche in marketing ..thanks a ton to share this information
You are welcome,glad you found the post informative.
thanks for sharing article on Niche Marketing .It will helps in targeting the right audience .
Thanks for stopping by.
I’ve never given much thought to keywords, It seems they may be a more important than what I though.
Hello Cia
Keywords are what drive traffic to your website, how can you write a high ranking post if you do not look for low hanging keywords?
Thanks so much for clearing that up Sarganser. I’m not sure if I’ve successfully identified my niche yet, although I do know who my target market is. Does that make sense? But finding the right long tail keywords is never easy for me and when I do find something I always struggle to use them properly or naturally in a blog post. I’d love to learn more
Hello Michelle
You are not alone, I still get confused when I try to think “what exactly is my niche”?Simply said, a niche is a group of people looking for something.Like if I came to your website, I will be looking for info mostly about DIY.Having said that, people looking for ………..camping will likely not come to your site.
I think you should not think too much about a niche, I feel your Niche is very targeted, something I always find helpful as you know your target visitors.
I was surprised when I learned just how SMALL a niche is. Or rather, how narrow and specific. But it’s true that people looking for a very specific thing are going to be going out and looking for…say, organic mineral makeup and not just makeup, or girls party dresses and not just girls clothes. This makes it easier for us, as niche marketers, to find a little corner to occupy.
Hello Rebecca
You are right, niches tend to be very small, as you have correctly said, if im looking for organic makeup,the chance of me looking at a makeup website is small and even if i do, the chance of me buying are slim.Having a real targeted niche helps in having the right audience.
Hi thanks for explaining the definition of a niche, I set up a website nearly a year ago and thought I had chosen a niche. However now I realise that it is probably still too broad a theme because I know my posts aren’t that focused and specific.
I wonder if you had any further hints on how to take a niche topic and narrow it down even further, should there be specific questions I should be asking that would help do this?
lol, i call that a newbie mistake, did the same mistake when i got started, my niche l realized was so broad i did not know what to do with it,gave up after a year.
Where are your strengths,what do you like,it will be easier to start a niche based on passion.
Again talking from experience.
I am so glad I came across this post.
I constantly have heard the word niche and never truly knew what it was. You have really simplified it and explained it in a very understandable way.
What do you think would be the best niche for someone who is really into sports.
Thanks for stopping by,Sport in general will be too a wide niche to conquer, how about a specific sport and then narrow it more?The deeper you dig into a niche the better.
Hope this helps
Very good elaboration on what niche marketing is. It is nice that you have neatly segmented the information presented in your article, which will make it very easy for readers to follow. What is your opinion on choosing a niche, do you think it should be passion-driven? Or just plainly about money potential?
Great Article
Hello there
Anyone who tells you to go for money will be misleading you, I know from experience.You will not be able to write content if your aim is money and no money is coming, but if you follow a passion, you will still be able to write content when no money is coming in.
Thanks for stopping by.
Thank you for this information, its so frustrating when you put a lot of hard work in and dont rank anywere.
Do you know of any good keyword research tools that will help me rank.
I’m in a competitive niche and need all the help I can get so any tips will be much appreciated
Hello Steven
Ranking in the search engines should not be hard if you research your keywords well, l use Jaaxy keyword tool and l can say lm yet to find anything better.