Increase Website Conversion Rate

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Tips To Increase Website Conversion Rate Fast

Having a good website conversation rate  will determine your sales volume. Instead of worrying about how you will get more visitors to your site, why not double the sales of those that you already have? Read on to find out how you can achieve that.

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How to increase website conversion rate

Make your website easily navigable

This is simply making your website easy to use. The key is to ensure accessibility to anyone who wants to buy from the website.

Visitors need not necessarily to be registered on your site to get access to your products. Visitors should be able to find what they are looking for easily and if they are satisfied, they will definitely make a purchase.

Be straightforward

It becomes annoying when a customer reads all about a product adds it to a cart and starts the checkout process only to find out that the product isn’t available! To increase your website conversion rate, be open. This way, your customers will want to come back for more because they can trust you.

Build trust

An important way on how to increase website conversion rate is to make every customer know that they can do the purchase online without the fear of being duped. An address is a good start. A phone number with people on the other end of the line picking up is helpful.

Show a privacy policy and explain the shipping process in clear terms. Design and content also play a good role in cementing trust. A poor design portrays unprofessionalism and badly written content puts off a potential customer.

Have a clear Returns policy

If you are selling your own products, giving your customers an option to return goods that did not impress them is a good way on how to increase website conversion rate. You can have the people call when they want to make a return and explain the problem to customer service.

Free return shipping is usually a good option. It becomes rather annoying for a customer to pay to return a product, especially if the mistake was from you. You also have to make sure that you state the conditions in which you accept good to be returned so that cunning customers don’t return goods they have spoilt themselves.

Keep the customer informed

People are impatient. Keeping them up to date is how to increase website conversion rate. Before a customer buys a product online, give them an estimated delivery date during the checkout process.

Emailing them when their product has been dispatched is great. After delivery, inquire if they are satisfied. This kind of attention is what makes a customer happy and they recommend this even to their friends. They are more likely to buy from you again.

Offer different payment options

Money, Card, Business, Credit Card, Pay,Increase Website Conversion Rate

Various people have preferences on the means in which to pay for their product. Have many forms of payment on your website because customers do not want to be limited. There are other forms of payment you may be using but then are not allowed in other countries thus you will lock out many potential customers.

Improve the value of visitors

When a customer adds a product to the shopping cart, show them other products that are similar to the ones they have bought. There are some customers who are never decided on what they want so if you present them with numerous products and their specifications, then they can be able to make better choices and would definitely want to come back or recommend it to their friends

Make your site memorableHand, The Hand, Welcome, Gesture

Be that site that makes an impression on the customer even before they decide whether they want to buy a product. Before a customer buys anything, they first research about it. Make sure that yours is the site that the customer remembers later and comes back to shop.

Know your USP

Your Unique Selling Point is what sets you apart from other sites offering the same service as you. Why would a customer decide to buy from you particularly?  Great customer service, products only you can avail, support, satisfactory delivery services, low prices among others is among the ways on how to increase your website conversion rate.


There are many more ways on how to increase website conversion rate for your business. There are some that will work well for you while others may not. Whatever you do to increase your website conversion rate, it has to leave your customers satisfied.

I’m always open for discussion and would like to know how you increase conversion on your site.Leave me a message below and will get back to you.If you have any questions or would like more info again leave me a message below l will get back to you.

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9 Comments on "Increase Website Conversion Rate"

  1. Yunier Gonzalez | April 26, 2016 at 1:48 pm | Reply

    I loved the pointers you made here on increasing website conversion rate. We really have to make our visitors the main point of our website. I see a lot of people stuffing their website advertisements all over the place which really takes away from your online business.

    Also, a lot of people don’t realise how important a privacy policy or even an affiliate disclaimer page is.

    • Hi

      Increasing website conversion and making more sales is not exactly science, what most people fail to realize is that untargeted traffic is very hard to convert into sales.

  2. Renee Townsend | March 17, 2016 at 7:31 pm | Reply

    Interesting article. I started a book a couple of months ago, which is almost finished. It still needs to be edited once it’s done, but I’ve been thinking about ways to get the book into the hands of relevant readers. What you say about making sure your website is set up so it’s easy for readers to find a product or service make sense. Being transparent is equally as important. People want to know what they’re getting into before the commit.

    • Hi Reneè
      thanks for stopping by,once your book is out there,you need to send targeted traffic to make sales,just any traffic is not good enough and you will be like wasting time.
      Wish you success with your ebook

    • Thanks Renee
      Increasing website traffic should not be a big problem and if you work at it,it`s a win win getting targeted website traffic

  3. Hello Roamy You have nine great points here and I think for me the one that stood out the most was “People are impatient” (number 5 – Keep the customer informed) This sums up the other points and keeping this in mind as you develop your website really ensures that you focus on giving your readers and visitors a good experience. Thanks for bring this to our attention 🙂

    • Thanks Peter,
      l think most people fail at online because of many factors but the most important is that many do not have targeted traffic, what will it help if l have traggic that`s looking to travel cheap on my luxury travel site?
      We need to learn more about targeted traffic to increase conversion rate

  4. There were some really good pointers in there. We need to remember that we are dealing with people on our sites. i know I don’t like it if I look up something I need online, read a review telling me they have it, and then finding out they don’t .At that point it is just hit the back button. Being open is a neccessity in this business. People buy from other people they trust. Good post. Keep writing

  5. Some excellent pointers here!
    You are so right; there are so many people that are so pre-occupied with getting traffic to their site, they forget the reason they wanted the traffic in the first place. We are just wasting resources if they are just driving through. you mentioned at one point to provide a number they can reach a person, would you suggest using a call service? If so I have no idea how that works, do you have any pointers? I like the tip to make your site memorable, so people remember to come back, do you think using social media or getting them to complete a subscription to a newsletter would help, or would that be more of an annoyance?
    Great Stuff here! Keep up the terrific service.

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